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The EcoTribe project was born in 2014 in Fuerteventura with the aim of spreading, and subsequently implementing, the use of eco-sustainable vehicles through the sale, rental and organization of tours in the north of the island.
EcoTribe is based on a marketing strategy that includes advertising publications on the major newspapers of the island, flyers, stickers, brochures, presentations, custom fashion complements, website with e-shop and advertising on social media.